Charlotte International Arts Festival
Objective:
Artistically communicate the festival's diverse offerings, streamline information access, and craft a visually captivating digital presence that aligns seamlessly with the brand, ensuring an engaging and user-friendly exploration for visitors.
The Charlotte International Arts Festival sought to renew and enhance its online presence by redesigning its website, prioritizing a captivating and user-friendly experience.
Role: UI Designer
Figma, High-Fidelity Prototype
Deliverables:
High-Fidelity Mockups, Style Guide, Responsive Design, UI Components, Visual Assets, Accessibility Considerations – Homepage, Search, Event Detail/Interior Pages, Event Listing Pages
Flexibility for Various Data Types:
Provide greater flexibility for inputting different data types, ensuring seamless management of venue information, event details, and pricing
Addressing Disorganization and Visual Design Issues:
Implement a modern and visually appealing redesign, addressing concerns about disorganization and visual design issues, including improvements to fonts, colors, and overall aesthetic coherence.
Clarity in Information and Navigation:
Restructure the website's information architecture to reduce information overload, providing clear and concise pathways for users to locate relevant information and navigate the site more efficiently. etic coherence.
Needs and Solutions
After deploying the redesigned Charlotte International Arts Festival website, user reactions indicated a notable improvement in their overall experience. Users lauded the increased flexibility for data input, the visually engaging redesign, and the streamlined information architecture that effectively addressed prior issues of disorganization and visual design.
The refined user interface received acclaim for its clarity, successfully alleviating concerns about information overload and facilitating more seamless navigation. The collective positive feedback underscores the success of the redesign in meeting user needs and exceeding expectations.
Testing and Conclusion
☹︎ Festival Attractions:
Users might struggle to identify and explore key festival attractions or interactive art installations.
☺︎ Implement a prominent section on the homepage highlighting key attractions and interactive installations, offering users a quick and captivating overview of the festival's main features.
☹︎ Underutilized Static Content on Event Detail Pages:
Users may overlook important static content on event detail pages due to ineffective presentation.
☺︎ Optimize the design of event detail pages to ensure that static content, such as event descriptions and additional information, is visually appealing, easily accessible, and encourages user engagement.